N.11

January, 25th 2024 – Eleonora Corradi

Color broadcasting began experimentally in the 1970s, initially using two different systems, SECAM (French) and PAL (German) on alternating days while awaiting government decisions regarding which system to adopt permanently. In 1975 a vote was taken in favor of the PAL System, and RAI officially began color broadcasting in 1977, however, about 10 years behind most other countries precisely because of controversy and bureaucratic delays.

The 1980s and the beginning of modern television.

In 1979 the third RAI channel was founded, and the same years saw the authorization of the installation of repeaters of foreign broadcasters, such as those from Monaco, Switzerland, and Yugoslavia, which remained quite popular for a decade or so.
The late 1970s and 1980s were marked by the emergence of Italy’s first private television stations, which quickly moved from local to national broadcasting; of all of them, the most successful were the three stations of the Fininvest Group (now Mediaset), owned by Silvio Berlusconi.
Thus began a RAI-Finvest duopoly that lasts to this day.
The 1980s saw the introduction of Televideo (RAI’s teletext service), subtitling for the hearing-impaired, and ratings tracking through Auditel (a Milan-based company in charge of collecting and publishing data on Italian television ratings), which over time became the measure of the success or failure of Italian television broadcasts.
In 1996 RAI made its official entry into the Web, inaugurating the www.rai.it website and launching its first digital thematic channels via satellite; in 2004 it launched its first programming offering on the new RaiPlay platform, ushering in a new era for the development of the Italian television market.

PAROLE DIFFICILI 

Mandare in onda: nel linguaggio della comunicazione, significa trasmettere un programma televisivo o radiofonico.

In the language of communication, it means broadcasting a television or radio program.

Ieri hanno mandato in onda un’edizione speciale del telegiornale sulle elezioni americane.

Yesterday they broadcast a special news edition on the U.S. election.

Trasmissione in diretta: trasmissione mandata in onda nello stesso momento in cui viene realizzata.

Program that is broadcast at the same time it is made.

Trasmissione in differita: trasmissione registrata e mandata in onda in un tempo successivo.

Program that is recorded and then broadcast at a later time.

Preferisco guardare le trasmissioni sportive in diretta; invece, per i dibattiti politici mi vanno bene le trasmissioni in differita.

I prefer to watch live sports broadcasts; on the other hand, for political debates I am fine with delayed broadcasts.

Il televisore: apparecchio ricevitore di un sistema televisivo.

Receiver device of a television system

Per il tuo compleanno ti regalerò un televisore nuovo!

For your birthday I will give you a new TV set!

La televisione: l’insieme dei programmi televisivi e delle strutture che li producono.

The whole of television programs and the facilities that produce them.

La televisione italiana offre una grande varietà di programmi.

Italian television offers a wide variety of programs.

E ORA TOCCA A VOI!

Completare con la preposizione DI (semplice o articolata) o la preposizione A (semplice o articolata).

1. “Non è mai troppo tardi” era un corso televisivo, per insegnare ____ leggere e scrivere.
2. Dal 1977 la televisione italiana trasmette ___ colori.
3. La RAI ha prodotto grandi sceneggiati ___ altissimo livello.
4. Inizialmente, i filmati ___ pubblicità avevano solo uno spazio ___ 10 minuti.
5. Il venerdì sera era dedicato ___ trasmissioni ___ opere teatrali.
6. La legge del tempo non permetteva ___ televisione ___ interrompere i programmi con la pubblicità.
7. Nel 1954 gli abbonati ___ televisione sono 24.000, ma nel 1965 diventano più ___ 6 milioni.
8. Negli anni 80 i programmi ____ televisioni private iniziarono ___ essere trasmessi ___ livello nazionale.
9. Il punto ___ forza ___ secondo canale della RAI era il cinema.
10. Il 3 gennaio ___ 1954 iniziarono le trasmissioni ____ televisione italiana, che ___ inizio furono dedicate soprattutto ____ educazione e ____ cultura.